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When a user shops around for a new...anything, the internet is likely the first place they’ll go. Search engines, like Google, have become trusted resources for serving up the best options for products and services, and dental health care is no different. That’s why your website, and particularly its SEO value, is so crucial to the success of your dental practice.
But if you have a website and you know it’s well-optimized, what more can you do?
You can start by adding a blog and learning how effective it can be at increasing your new patient numbers.
You might be skeptical about the success of a dental blog. What would you write about, and what kind of patient would enjoy a dental-focused blog anyway? But think about how many times you’ve landed on a blog page in search of helpful hints and how-tos. Maybe you’ve been curious about a niche topic and, lo and behold, the first few hits in Google are all blogs. You might not even realize it’s a blog, but once you start paying attention, you’ll start to see many of the websites you visit are, in fact, blogs with answers to the specific questions you’re searching for.
A well-optimized blog post with a unique, highly searched topic will rank well in search engines. And if that blog is well-written, it will hook a reader and kick them into the rest of your dental website where they have more potential to convert into a patient.
Getting a patient to your website through those unique, well-written blogs can only happen if patients find your content and website during their search. And the only way you’ll appear organically in a search is if Google sees your content as valuable for that specific query.
You should think of every blog post as an opportunity to create value for a patient, and in turn, generate positive SEO value for your website.
The more relevant your website’s content is for users, the more often Google will serve it up during user searches. As you get more visitors and traffic to your website, your domain authority enhances because you are seen as a credible resource. Search engines also like websites with lots of lengthy, thorough content, and a blog is a very simple way to produce and post that content consistently. All of these benefits compound to improve your dental SEO, helping you rank better and enhancing your website’s visibility in search engines.
When a user lands on your blog page and sees that the content you’re publishing is helpful and relevant, that gives them a reason to keep coming back.
It also plays a huge role in where patients decide to receive treatment.
Use your blog as an opportunity to establish trust with a potential patient before they even meet you. If you’re providing helpful tips on how to care for your toddler’s teeth, or a list of healthy snacks that won’t cause tooth decay, a patient seeking a new dentist will favor your recommendations and treatment over a doctor who seems only interested in selling services.
Easing the patient into your website, and your office, through helpful blog posts allows them to get to know you, your team and your practice before they commit.
As a dentist, you know your craft better than anyone. So you’ll have insight into the frequently asked questions that your patients are asking. This not only enhances the trust between patient and doctor, it enhances your website’s SEO value because you’ll be providing answers to questions that patients are going to the internet to find.
Pro Tip: Just make sure when you answer a question in a blog, that it’s specific and niche. If you find yourself answering several broad questions about, let’s say, dental implants and the process for getting one, that’s content best suited for an evergreen service or treatment page.
The SEO Specialists and Content Writers at Wonderist Agency work together to find the topics that will enhance our client’s SEO game. In fact, each of our teams contributes to every service we provide our clients. Therefore, we highly recommend that you always consider all your marketing efforts as a whole and continuously explore ways that they can play off of each other.
A single call to action in a silo will likely go unheard, but if you create a unified message across all your marketing channels, you have the potential to reach more patients in a more powerful way.
Here are a few examples:
There are a million ways to approach any given marketing campaign and using multiple platforms will only expand your reach. The point is that blogs, similarly to dental social media, have a versatility to them that makes them useful for just about anything.
If you’re feeling a little overwhelmed, Wonderist Agency has your back. Explore our services and see what marketing efforts you’d like to hand off to our team. We love a well-executed, comprehensive marketing strategy, so if you’re interested in a full service dental marketing agency, you’ve come to the right place.
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