Make an impression with a bespoke brand for your dental practice

ATL
GOSH
SHENG
GARBER
HUH
HEEJO
CAMP
JSINGH
BIXBY
LBPD
KTT-TX
BROSH
INTER
KTT-MI
BORO
ROOTS
RIVANNA
WEIGHTMAN
WEIS
REVD
BAPT
DMCC
SLEE
B28
HONEY
SKYP
WEBPD
TRIP
SDBO
BURCK
HOANG
EXO
SBUDS
KDEC
HDE
DRHA
SAND
PRISTINE
BURNS
BOBB
ROOTED
FOSTER
HUTTA
BSPD
DJOHN
NEWM
red rock dental dentists
red rock dental branding on a shopping bag
red rock dental branding on the front door

Red Rock Dental

Dr. Dallin Kay & Dr. Matthew Gibb | General Dentists | Alberta, CA
103
New Patients
55
Monthly Conversions
$103k
New Patient Revenue
branding, IRL

Little Roots Pediatric Dentistry

The Little Roots team knows that when it comes to caring for growing smiles, it’s so important to make sure the roots of their oral hygiene habits are healthy! We partnered up with their team to create a brand that was vibrant, fun, and irresistibly charming. Over the course of the branding process, we developed a logo that resonates with both parents and children, all while emphasizing their foundational message of preventive health.

doctor headshot
Dr. Linda Ngo

Costa Mesa, California

White modern farmhouse inspired exterior of a building with hanging square signage that has a wooden frame. Centered is the badge verision of the Little Roots Pediatric Dentistry logo.
Little Roots Pediatric Dentistry logo on a white sticker peeling off of a teal surface.
White bistro mug with a wood grain background on the outside. Little Roots Pedoatric Dentistry Logo secondary badge logo is printed on the exterior. Interior of the mug is a light brown color.
Woman sitting in a white long sleeve shirt and jeans with a white tote bag over he shoulder. Horizontal Little Roots Pediatric Dentistry logo is screenprinted on the bag.
branding, IRL

Excelsior Orthodontics

As he prepared to break ground at his new practice in a highly competitive market, Dr. Minh knew he needed a powerful new brand to set him apart from other offices. Wonderist worked with Dr. Minh every step of the way, ensuring his brand exuded a sleek, strong aesthetic while still remaining approachable and engaging. Dr. Minh loved the final result, and so do we!

doctor headshot
Minh Nguyen

Chicago, IL

Excelsior Orthodontics Logo embroidered on a set of black scrubs
Excelsior Orthodontics Logo outdoors on a circular sign with monogram
Excelsior Orthodontics Logo embossed in black paper
Excelsior Orthodontics Logo embroidered on a set of black scrubs
branding, IRL

Thrive Dental Studio

Earthy, cozy, and sophisticated - these were the guiding themes when we conceptualized Thrive Dental Studio's refreshing new brand. Recognizing that many patients often feel anxious about dental visits, our goal was to craft a brand that radiates tranquility and ease, immediately calming their fears.

doctor headshot
Dr. Elizabeth Sand

Omaha, NE

Woman in pleated tan skirt standing and holding a white canvas tote bag next to her. A monochrome badge logo of Thrive Dental Studio is printed on the outside of the bag.
Camp mug in a deep dark teal color with the Thrive Dental Studio logo on the outside and the logo mark on the bottom of the mug.
Thrive Dental Studio business cards lay randomly on a brown background. Front of business cards are a light seafoam color with the Thrive Dental Studio logo and the back has a white background with the logo icon and contact information for the doctor.
Thrive Dental Studio logo in white on a glass window.
branding, IRL

Kindred Dentistry

Dr. Chen is doing dentistry differently in Pasadena — with transparency, kindness, and cutting-edge care. She came to Wonderist looking for a brand that would reflect her warm yet elevated practice culture. Wonderist and Dr. Chen worked together and decided on a modern, approachable font and soothing color palate to make patients feel right at home. The results are seamless, unfussy, and timeless, just like Dr. Chen’s practice!

doctor headshot
Dr. Emily Chen

Pasadena, CA

White bistro mug with Kindred branded 'K' on side on top of a wood countertop
Urban stone building that has white signage covering the windows. On left, sign reads 'opening January 2023' with a logo mark 'K' that is filled with a woman smiling in green duotone. On the right, the Kindred wordmark is stacked each in a different brand color.
White reusable water with wooden bottle top that has a filled circular K logo engraved in the wood
Flatlay of six stationery items including letterhead, business card, envelope, notepad and pens, all branded with different Kindred logo marks
branding, IRL

ConfiDent Smile Studio

Dr. Powell wanted a brand that truly encapsulated her practice's unique ethos – care that instills both health and confidence in every patient. She envisioned a brand echoing the warmth and comfort of home while still looking clean and modern. At Wonderist, we embraced this challenge by crafting a brand that beautifully mirrors Dr. Powell's dream to change the narrative of dentistry and ensure patients feel at home, cared for, and, most importantly, confident.

doctor headshot
Ken Nwankwo

Dallas, TX

ConfiDent Smile Studio Logo on Mug being held by Woman
ConfiDent Smile Studio Logo on Toothpaste, Flatlayed on Mint Leaf
ConfiDent Smile Studio Logo on Totebag, hanging from rustic door
ConfiDent Smile Studio Stationery Flatlay
branding, IRL

Sky Pediatric Dentistry

Letting healthy habits take flight and soar is the mission for the Sky Pediatric Dentistry team! We wanted to make sure that their brand presence felt as fun, crisp, and refreshing as their practice culture. By incorporating bright yet calming blues and modern iconography into the logo, Sky Pediatric Dentistry’s overall look truly took off. We loved how this one turned out!

doctor headshot
Dr. Mike Park

Torrance, CA

Roll of Round Sky Pediatric Dentistry stickers that have a teal background.
Sky Pediatric Dentistry logo in full color as a vinyl sign on a glass window.
Man in black sweater with a white tote bag slung over his shoulder. On the tote bag, the Sky Pediatric Dentistry logo is screenprinted on.
Stationery set including letterhead, envelope, business cards, pencils, eraser and binder clip all branded with Sky Pediatric Dentistry logos and colors. All flatlayed on a walnut wooden background.
branding, IRL

Red Rock Dental

Did you know that there are rare red rock formations in Medicine Hat, Canada? Neither did the Wonderist team, until we got to know Dr. Gibb and Dr. Kay over the course of their practice naming and branding package. Both doctors share a deep love for the natural beauty in their backyard and the people they plan to serve for decades to come. By fusing earth tones and national park aesthetics into their new brand, “Red Rock Dental” sends a nod to the outdoors while “Modern Care | Local Roots” touches on their commitment to quality community care.

doctor headshot
Dr. Gibb & Dr. Kay

Medicine Hat, Alberta

Woman holding open canvas bag with teal handles that has full color Red Rock Dental logo screenprinted on it
Red Rock Dental Logo overlayed on two mugs, stacked on a countertop
Two T-shirts folded facing up in a box, the top is grey with a white Red Rock Dental wordmark and the bottom is offwhite with a full-color Red Rock Dental circular icon
Red Rock Dental decal in white on glass panel of wooden door
branding, IRL

Uptown Dental

With her commitment to truly charming, neighborly care, Dr. Ullery wanted a brand that evoked kindness and warmth while still looking elevated and modern. The Wonderist team played with geometric shapes and an art-deco aesthetic to make Dr. Ullery’s vision come to life. The result is a one-of-a-kind brand that looks inviting and chic — a perfect match for Dr. Ullery’s culture and personality!

doctor headshot
Dr. Sahar Ullery

Centerville, OH

Navy giveaway bag that's branded with gold Uptown Dental logo. Next to the bag on the table is branded swag that includes: chapped stick, pen, eye masks, and sunglasses.
Front desk area with navy blue wood inlay wall, Uptown Dentistry logo in center top panel. Computers face the wall.
Black bistro mugs with gold Uptown Dental logo branded on the outside.
Close up of giveaway sunglasses that have been branded with Uptown Dentistry logo.
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wonderist brand style guide mockup
“My partner and I recently did a complete rebrand for our dental clinic that will be moving locations with the help of Lauren, Elodie, and Paul. They were a fantastic team, great energy and were really able to connect with what we are all about and have our name, logo and tagline reflect that.”
Dr. Dallin Kay

Red Rock Dental | Alberta, CA

increase your revenue by 23% with strong, unique branding

Why is branding important for my dental practice?

Think about your favorite brands and what draws you to them. Is it the logo, message, or overall vibe? Great branding combines all of these elements to attract the right people.

This is why a quality brand will be one of your best marketing investments. Our team works with you to create a bespoke name, tagline, and logo that encompasses your practice essence and wows patients, too.

The 3 Key Elements of a Brand

Strong brands have a practice name, tagline, and logo that work together to project one cohesive message.

Practice Name

What is unique about your practice? What makes your services better than your competition? How do you want to be perceived? We’ll ask all these questions and more to uncover a name that’s authentic to you and your practice vision.

Beautiful Logo

Whether you have a logo that needs an update, or don’t have a logo at all, we’re ready to roll up our sleeves and get started! We dedicate time to craft clean, beautiful dental practice logos that make your practice’s brand immediately recognizable.

Engaging Tagline

Think about the brands that stand out most to you. They probably have a tagline or jingle that makes them memorable, right? Our team will come up with a punchy tag that perfectly captures the #1 message you want patients to take away from your practice.

Feeling stuck coming up with a new practice name?

Download our free Practice Naming Guide to get the wheels turning.

we pull out all the stops

What to expect from a branding package

Unique Name

Stand out from the pack with a bold practice name.

Beautiful Logo

Let your practice identity shine with a bespoke logo.

Memorable Tagline

Highlight your practice’s mission in a short, engaging line.

Files for Any Use

No matter the use, we’ll offer all the files you’ll need. 

Expert Design Advice

Get unlimited support from our team of dental design experts.

The Wonderist Branding Process

01

Step One

Kickoff Call

Your Designer and Project Manager will welcome you to the branding process with a kickoff call. The goal of this call is to get to know you, understand the vision for your practice, and identify a few directions for your brand.

02

Step Two

Round 1

Concept & Ideate

During Round 1 presentations, we’ll explore visual directions that our team has brought to life through design. Your feedback will help the Designer focus in on Round 2.

03

Step three

Round 2

revise & refine

We’ll hone in on your favorite logos, colors, and font styles, creating options that blend all your favorite features. Feedback on Round 2 helps us finalize details.

04

Step Four

Round 3

Choose Your Logo

Your final round of logos is the culmination of discussion, concepts, brainstorming, and feedback! We’ll present your Round 3 logos and offer live edits, aiming for your approval by the end of the call.

01

Step One

Kickoff Call

Your Designer, Project Manager, and Copywriter will welcome you to the branding process with a Kickoff Call. The goal of this call is to get to know you, understand the vision for your practice, and identify a few directions for your brand.

02

Step Two

Practice Naming & Tagline

Round 1

Your Copywriter will then present a variety of names and taglines. The goal is to hone in on a few favorites so we can create iterations and vet the finalists. 

03

Step three

Practice Naming & Tagline

Round 2

Round 2 will incorporate your feedback and show a few winning practice name and tagline combinations that project the brand message you’d like to send to your audience. Once you pick the winning pair, we can get started on your logo!

04

Step Four

Branding

Round 1: Concept & Ideate

During Round 1 presentations, we’ll explore visual directions that our team has brought to life through design. Your feedback will help the Designer focus in on Round 2.

05

Step Five

Branding

Round 2: NArrow It Down

We’ll hone in on your favorite logos, colors, and font styles, creating options that blend all your favorite features. Feedback on Round 2 helps us finalize details.

06

Step Six

Branding

Round 3: Finalize the Details

Your final round of logos is the culmination of discussion, concepts, brainstorming, and feedback! We’ll present your Round 3 logos and offer live edits, aiming for your approval by the end of the call.

Our branding process in action

The Ivory Dental Co.

The Ivory Dental Co. came to Wonderist in search of a fresh, youthful logo for their practice. With an incredible contemporary vision and stunning office aesthetic, Dr. Bridge Sweeny requested a logo with a botanical, modern, and clean vibe that would bring young professionals and families to her practice.

Round 1

Concept & Ideate

The Wonderist Designer presented a variety of logos with several concept buckets, which included an “Indoor Plantscape”, “Mid-Century Bold”, and “Hotel Lobby” concept bucket. Dr. Sweeny preferred the “Mid-Century Bold” direction and requested to see more iterations based on the second design within that concept bucket.

Round 2

revise & refine

Round 2 iterated on the format of the Round 1 favorite, but also introduced a wide array of colors and font choices. Dr. Sweeny selected her favorite font and icon style before asking to see a few more variations and colors.

Round 3

logo selection

Round 3 carried through the teams’ favorite icons and font styles in a few ways. Some final additional color choices were also presented. This round is where the client chose a final logo and color palette.

Final Files

Approval & Export

The result was an airy set of logos that featured botanical elements, a subtle geometric arc, a playfully modern typography pairing, and earth tone colors to bring calm to patients.

Here's what you get

wonderist employee working on a brand design

All Logo Variations

After you select your primary logo, your Designer will expand the logo into appropriate variations. Common variations include: vertical stack, horizontal, all-black, all-white, icon-only, and wordmark-only versions.

wonderist branded arrow pointing down
wonderist employee working on a brand design

Brand Style Guide

Your brand style guide is your simplified manual to all elements of your brand. It outlines all logo variations, establishes the full color palette and typography pairings, and provides tips on how to best use your branding tools.

wonderist branded arrow pointing down
wonderist employee working on a brand design

Vector File Formats

Vector file formats (which typically come in the form of AI, EPS, SVG, or layered PDF) allow you to enlarge the file graphic to any size without losing image quality. These file formats are best used for projects that require a wide range of scaling of the graphic with precise quality, such as large signage and most print marketing materials.

wonderist branded arrow pointing down
wonderist employee working on a brand design

Bitmap File Formats

Bitmap file formats (which typically come in the form of JPG or PNG) treat the graphic like a photo file. These formats are best used for simple digital applications that require smaller file sizes, such as in a website, profile photos, or social media posts.

wonderist branded arrow pointing down
wonderist employee working on a brand design
wonderist employee working on a brand design
wonderist employee working on a brand design
wonderist employee working on a brand design

Understanding your branding options

With so many choices out there, it can be tough to understand which direction you should take to get a new brand. We’ve broken it down so you can get a solid understanding of your options.

What Wonderist Offers

Custom Dental Brand

Completely Bespoke Branding

Pros:

  • Totally bespoke brand
  • Team of dental designers know how to make your brand stand out
  • Brings your unique vision to life through 3 intentional design rounds
  • Brand style guide provides various logo applications

Cons:

  • Can be expensive for some practices
Here's how we outperform our competitors
wonderist branded arrow in red

Flexible Branding Plans for Any Practice

Branding + Practice Naming

Includes a new name, tagline, and logo.
  • Kickoff Call with Project Manager, Designer, and Copywriter
  • Logo files
  • 3 logo design rounds
  • Comprehensive logo variation bundle
  • Brand Style Guide outlining logo usage and more
  • Tagline creation
  • Practice name creation
  • 2 naming and tagline rounds
  • Trademark, Google, and Business
    Search vetting
  • URL options
  • Estimated timeline: 8-10 weeks

Interested?

Get Pricing Info

Logo Refresh

Give your current logo some TLC.
  • Kickoff Call with Project Manager and Designer
  • Logo files
  • 1 logo design round
  • Comprehensive logo variation bundle
  • Estimated timeline: 2-4 weeks

Interested?

Get Pricing Info

Branding Package

Stand out with a brand new logo.
  • Kickoff Call with Project Manager and Designer
  • Logo files
  • 3 logo design rounds
  • Comprehensive logo variation bundle
  • Brand Style Guide outlining logo
    usage and more
  • Estimated timeline: 6-8 weeks

Interested?

Get Pricing Info

Don’t take our word for it…

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Wonderist is amazing!! We have been so grateful to work with such a great team. They are all extremely responsive and go above and beyond to execute your vision. Their creativity, professionalism, and passion are evident in their work. We are so excited to be working with such a talented group and we couldn’t thank them enough for all that they do!! Highly recommend Wonderist! They are the best!!

Dr. alicia King | King Pediatric Dentistry