Websites are one of the most crucial parts of marketing for any small business, including dental practices. In fact, 97% of patients prefer to go to a dentist's website rather than calling the office. And more than 75% of internet users look online for their healthcare information. In a word, your website is paramount.
Still not convinced?
Follow Wonderist Agency as we take a deep dive into why your website matters.
If done well, your branding and website will give new patients an idea of who you are before they make an appointment. Your office aesthetics and practice culture are major selling points for most patients and the more you can show it off, the better. For potential new patients, your website will help them feel connected and more confident in their choice of dentist. Without a website, you’re missing the opportunity to interact with your ideal community, and in turn, missing out on your best patients.
With your website’s ever-growing influence in attracting new patients, it’s crucial that the quality of the site matches your own practice standards. The internet is the new phone book, and it freely advertises your small business while also giving you full freedom of expression. Investing in smart branding and creating a flawless dental website design will help ensure a cohesive look and feel throughout all your marketing tactics, positioning you as a trustworthy authority in your field.
your website in either paid or organic searches. They can be highly effective at converting patients and work within set budgets. At the center of all these tactics is your website. And if you’re going to send people somewhere, shouldn’t it be to a clean, beautiful and easy-to-use site?
Along with the ability to make a great first impression, your website will make your reputation easily accessible to anyone who visits. You can proudly display reviews and testimonials that you’ve acquired throughout your career. These reviews are a helpful resource for new patients that are looking for honest recommendations.
Savvy dentists will take every opportunity to turn a good visit into a good review. Asking a patient as you’re wrapping up their appointment keeps the request fresh in their mind. And making it easy for them to review your practice is essential. Send a follow-up email with a clear link to review their experience. You can also use your website to encourage patients to write reviews. By keeping your social and review links accessible, you can give people an avenue to jot down a few kind words.
You can’t be available at all hours of the day and night, but your website can. For all the frequently asked questions or treatment explanations, your website can do the heavy lifting.
For those of you starting off small, a website can ease the burden of the front desk and scheduler. Certain features can book appointments and take messages, so your team can focus on in-office needs instead. This allows staff to provide better customer service, adding more efficiency to every interaction.
Whoever you decide to build your website with, Wonderist has a few tips for you to keep in mind.
At Wonderist Agency, we specialize in building more than just beautiful websites. We build great experiences. If you need a website, our dental marketing agency can help. And if you need to improve your current site, claim our offer for a free dental website audit to learn what we can do for you!
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