Wonderist Agency Visits Allred Dental

Getting to know our clients is one of the most exciting parts of our job! We believe that at the heart of any successful dental marketing is getting to know our clients and their dental practices. Sometimes that means jumping in the car and hitting the road to spend some time together in person and capture beautiful content that we can use to update and refresh marketing materials so they stand out and drive more new patients.

We recently had the pleasure of getting to visit our client, Allred Dental in San Marcos, California, right outside of San Diego, where Wonderist Agency is based.

The creative team at Wonderist was up extra early on a Friday morning and after getting some much needed morning fuel, doughnuts and coffee, we powered up to San Marcos to meet with Dr. Jeffrey Allred and the rest of the Allred Dental team!

The Goals for Our Visit

The first one was to create dental photos and dental videos for Allred Dental’s website and social media accounts. This would be accomplished by interviewing the doctor, taking photos of the staff and office, and showing off the technology and amenities of the office. Our second goal was to create a complimentary video to our blog on how to create your own dental practice video. We want to show dental practices how easy it can be to create your own dental marketing content!

Dr. Jeffrey Allred is your typical Southern California guy – friendly and a lover of the outdoors. He spends his time off teaching his kids to love life the same way he does. His upbringing afforded him some amazing opportunities, he has resided in many countries in North and South America and has dedicated much of his life to service, including multiple dental service trips and an LDS Church mission to El Salvador (because of this we got to film a video of him speaking en Español).

From the minute you walk into Allred Dental, it is apparent that Dr. Allred spent a lot of time designing his office. The office is open, bright and airy. The comfortable chairs (with back massagers!), the classy waiting room, the snazzy Edison lightbulb chandeliers and family photos on the wall– it is clear that every detail has been thought out. When so much time and planning goes into an office it deserves to be beautifully captured through photo and video so new patients can see and appreciate what sets the office apart.

After we got a tour of the office and set up our gear we dove right into the interview. There is definitely an art to the interview. We have each shot and question planned out before we arrive and make sure that we coach our dentist on how to respond in a way that is both authentic and teases out the best sound bites for the editing room. Dr. Allred was AWESOME and made our job easy with his outgoing and friendly personality, great stories, …and some good laughs!

Next, it was time to get some B-Roll of the office, technology, and amenities. Interviews drive the story but the shots of all the office details are what bring it to life.

Office visits are also a time for us to learn. We love checking out the technology that supports each office and getting some hands on experience with each machine and brand so we are in a better place to market our practices’ services. Dr. Allred was kind enough to walk us through the T-Scan and show us how it can help in diagnosing TMJ pain.

Seeing the CEREC machine in action is always a team favorite! We got some great footage of Dr. Allred demonstrating how CEREC technology maps a patient’s mouth that we will use in the practice video and for a shorter service-specific video that we will promote on social media. Watching a crown get made never gets old and to top everything off, when the crown was finished, Dr. Allred drilled a hole in it so Laura could add it to her charm necklace!

It’s not all about the video, though! After interviewing Dr. Allred and getting some B-Roll of the office and staff in action, we switched gears and took head shots and candid shots of the team doing their best to stage some day-to-day office activities without cracking up at the peanut gallery behind the camera.

Dr. Allred’s wife, Amy, and two of their cute kids stopped by before we wrapped up and we got the cutest shot of the day when we tried out one of our brand new “I Love My Dentist” social media sign!

It is so wonderful to get the opportunity to place faces with the names we work with on a daily basis!

We rewarded ourselves with a BBQ lunch, a nap, and then a trip to nearby La Jolla where we made a new friend.

There are so many dental offices out there and we believe good content can set you apart from the pack. Having beautiful dental photos and dental video can show off you and your practice. Prospective patients will research a few offices when making their decision and photos and video can help them feel as though they know what to expect before they even walk through your door!

If you feel like your practice doesn’t have good dental photos and dental video of your office, give us a call! We’d love to help out.

A huge thank you to Dr. Jeffrey Allred and the Allred Dental team for a great day of filming and fun!

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