Wonderist Agency helps you build your new business by creating a customized dental marketing plan that fits your needs and helps you reach patients. The right strategy might include SEO Management, PPC Campaigns, Direct Mailers, or Targeted Social Ads. But a cross-channel marketing strategy will use several of these approaches to attract patients throughout your market.
Dr. Beth Herko came to Wonderist Agency months before she opened the doors of her brand new dental practice in New Providence, NJ. With more than a dozen other dentists located within a 3-mile radius of the practice, we knew that the competition for a scratch practice in the area would be a challenge. Together with Dr. Herko, our team determined that a cross-channel marketing strategy would be most effective for filling the initial patient roster of her startup dental office.
Cross-channel marketing is the practice of utilizing multiple marketing channels to reach potential patients. In this case, we recommended building a new website, implementing separate SEO and PPC campaigns, and deploying direct mailers to specific geographical areas around the practice location. We’re proud to say that after Dr. Herko opened the doors of her practice to the public, the combination of these marketing efforts generated more than 137 new patients in her first 90 days of business.
With the foundation of a carefully designed marketing strategy that began well in advance of her practice opening, Dr. Herko has experienced continuous growth in her new patient numbers. One year after opening her doors, Dr. Herko had her best month with 86 tracked phone calls. For a scratch dental practice, creating a cross-channel marketing campaign was essential for getting new patients and launching the practice successfully. Each marketing campaign targeted a different type of audience and helped address different marketing needs, helping her cast a wide net that kept patients coming.
With the right multi-channel strategy in place, one channel can reinforce another. For Dr. Herko this meant converting paid traffic from PPC campaigns with high-quality landing pages on the website, using a direct mailer to reinforce signals of authority for SEO purposes, and using Google Ads to fill in the gap between her website’s initial launch and it’s first organic rankings. These campaigns worked together seamlessly to form a strong foundation for her practice, and have helped her achieve both short-term and long-term goals that have propelled her business forward.
"The best!!!! You won't regret it!"
Dr. Beth Herko
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