Paid Social Specialist

What to Expect

Wonderist Agency is a full-service marketing agency that supports 1,000+ dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients’ stories with bespoke brands, impactful photo and video shoots, and stunning website design (Here is a great example of our work: www.valordentaltx.com)

We’re a team of over 70+ passionate marketers nestled in sunny San Diego. We are walking distance from local hangouts, bars, and the famed Liberty Station. While many companies simply check the required boxes when it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We are a social team at heart, and that is one constant that hasn’t changed with all the movement this economy and industry has seen. We have embraced a hybrid work model where local team members come in at least two days a week. This allows us to work from home and have flexibility, without altogether forgoing the excitement and moments of collaboration and inspiration you can only get from in-person time. Not to mention, we also genuinely enjoy spending time together and socializing.

We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. Each quarter we host events under our four cultural pillars; health & wellness, personal & professional development, social good, and social. We are proud to have been named one of San Diego Business Journal’s  Best Places to Work in 2018, 2021, 2022 and 2023, made the Inc 5000 Regionals Fastest Growing Companies 2021, 2022 and 2024, made the San Diego Business Journal’s Fastest Growing Private Companies list in 2019, 2020, 2022, and 2023, made the Inc Best Workplaces list in 2024 and made the Inc. 5000 for the last 5 years (2019-2024)! 

If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of.

Job Description:

The Paid Social Specialist is a strategist first. You will own the strategy, execution, and performance of Meta Ads campaigns for a portfolio of dental clients. This means building campaigns that deliver measurable results, steering digital strategy at the account level, and spotting opportunities for growth.

As a trusted expert, you’ll guide client conversations with confidence, lead campaign strategy with independence, and collaborate closely across teams to deliver unified marketing outcomes. This role is perfect for someone who thrives in a fast-paced agency environment, can juggle multiple priorities, and loves blending creative thinking with performance-driven execution.

Essential Functions:

The Paid Social Specialist will be expected to know the ins and outs of Social Ads campaigns and how to best execute them as the primary strategist for assigned accounts.

• Lead Strategy & Execution: Develop paid social strategies that drive measurable results, scale performance, and continuously refine levers for success.
  
• Client Ownership & Strategic Guidance: Serve as the strategic lead for client accounts. Run calls, provide proactive recommendations, and align clients with marketing best practices.
  
• Escalation Management: Take ownership of client issues related to paid social, investigate thoroughly, communicate clearly, and resolve quickly to ensure retention and confidence.
  
• Campaign Management: Oversee campaign structures across multiple services with a deep understanding of lead generation flows and conversion behavior.
  
• Landing Page Direction: Identify opportunities for conversion rate optimization and collaborate with Web and Design teams on funnel strategies.
  
• Performance Analysis & Forecasting: Review data, extract insights, and present findings that inform both tactical improvements and long-term strategy. Build forecasts and projections for scaling.
  
• Ad Creative & Copy Direction: Write compelling ad copy and collaborate on creative concepts aligned with each client’s value proposition and goals.
  
• Cross-Team Collaboration: Partner with Client Success Managers, PPC Specialists, Web, and SEO teams to ensure paid social campaigns support larger marketing efforts.

Core Competencies:

• Full-Funnel Paid Social Strategy: Deep expertise in building and optimizing campaigns across the entire funnel, with a focus on lead quality, conversion tracking, and scalable growth.
  
• Meta Platform Mastery: Advanced knowledge of Meta Ads Manager, including audience segmentation, detailed targeting, creative testing, and campaign architecture to maximize ROI.
  
• Analytical Optimization: Skilled in interpreting performance data, identifying trends, and implementing data-driven adjustments to improve efficiency and results.
  
• Client Communication: Confident in explaining complex social ad strategies in clear, actionable terms. Experienced in navigating challenging conversations and serving as a trusted escalation point.
  
• Strategic Problem-Solving: Proactive in troubleshooting campaign challenges, testing new tactics, and adapting strategies to evolving industry trends.
  
• Collaboration & Relationship Building: Proven ability to foster trust with clients, lead cross-functional teams, and manage external contractors to deliver comprehensive campaigns.
  
• Executional Precision: Detail-oriented in managing multiple accounts, deadlines, and creative workflows in fast-paced environments.

Personality Musts:

Our perfect fit is someone who is a problem solver who understands the difference between “yes, and…” and “yes, but…”. You should have a hungry, scrappy personality with a positive attitude and aims to deliver. Working in the client service industry can mean going the extra mile, and we need someone who is always willing to rise to the occasion for our clients and puts forward beautiful work that exceeds client expectations. Someone who is detailed and organized, driven and displays vigor and comes ready to play every day. Confidence, self-discipline, and a congenial, curious mind are things we love and admire. 

Minimum Qualifications:

• 3+ years of experience managing Meta Ads/TikTok/LinkedIn campaigns in an agency environment
• Proficiency with tracking platforms (e.g., CallRail, GoHighLevel) and conversion attribution models
• Experience with Meta Pixel setup and conversion tracking best practices.
• Proficiency with Google Workspace (Docs, Sheets, Slides, Drive) for day-to-day collaboration and reporting
• Familiarity with design and creative tools such as Canva, Creatopy, Munch, CapCut or similar
• Excellent written and verbal communication skills
• Bachelor’s degree in Marketing, Business, Digital Media, or a related field

Bonus points for applicants with:

• Healthcare or dental marketing experience
• Experience developing SOPs or training materials for social ads processes
• Experience managing a vendor partner or contractor team, including delegating work and providing strategic direction
• Webflow or CMS platform experience
• Google Ads experience