Senior Social Media Manager

What to Expect

Wonderist Agency is a full-service marketing agency that supports almost 1000 dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients’ stories with bespoke brands, impactful photo and video shoots, and stunning website design. We also provide ongoing services such as SEO, PPC, Social Media Marketing, and Funnels to help our practices get butts in seats. (Here is a great example of our work: www.strahlerdentalpartners.com)

We need someone with the flexibility to turn on their heels when priorities change, the thoughtfulness to do what’s in the best interest of the team, and the desire to always produce their best work.

We’re a team of over 60 passionate marketers nestled in sunny San Diego. We are walking distance from local hangouts, bars, and the famed Liberty Station. While many companies simply check the required boxes when it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We are a social team at heart, and  have embraced a hybrid work model where  team members come in at least two days a week. This allows us to work from home and have flexibility, without altogether forgoing the excitement and moments of collaboration and inspiration you can only get from in-person time. Not to mention, we also genuinely enjoy spending time together and socializing.

We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. Each quarter we host events under our four cultural pillars; health & wellness, personal & professional development, social good, and social. We are proud to have been named one of San Diego Business Journal’s  Best Places to work in 2018, 2021, 2022 and 2023, made the Inc 5000 Regionals Fastest Growing Companies 2021, 2022, and 2024, made the San Diego Business Journal’s Fastest Growing Private Companies list in 2019, 2020, 2022, and 2023 and made the Inc. 5000 for the last 4 years!

If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of.

Job Description:

The Senior Social Media Manager is a strategist first. They will work to build, optimize, and evolve our clients’ social media accounts while serving our clients in all their social media needs. This role requires proficient technical skills across platforms, exceptional communication skills to build and retain client trust, a versatile design aesthetic that can adapt to a variety of clients, and an appetite for leadership and fostering the growth of junior level team members. We’re looking for candidates who eat, sleep, and breathe social media, and are eager to share and implement their industry knowledge for our clients at scale.

As a Senior Member of the team, you will demonstrate exceptional proficiency in managing a portfolio of clients at scale, utilizing seasoned efficiency and expertise to ensure seamless delivery and client satisfaction. You'll be responsible for launching and managing clients with precision and strategic insight. Your role involves cultivating intentional strategies and nurturing relationships to fortify client retention. The Social Content team’s impact extends across our entire array of services, so your agility as a team player becomes pivotal to seamless collaboration. As a Senior Social Media Manager, you will support junior team members with their client accounts, initial onboarding, and ongoing training.

Essential Functions:

• Post & Plan: Develop timely and engaging content, including original copy, optimized for platforms and intended audience, and aligned with social-specific and larger marketing strategies.
• Conduct Client Interviews: Garner authentic content by asking the right questions and getting clients comfortable in front of the camera; listen for quality soundbites that make for engaging content during kickoff calls and interviews
• Build & Nurture Client Relationships: Serve as a social media expert to clients, building and nurturing client relationships with consistent, timely communication via email and on client calls to show an understanding of their brand and social media vision
• Inter-Departmental Collaboration: Work closely with other departments to ensure a holistic approach and unified front across marketing campaigns.
• Analyze, Track, and Measure Performance: Report on monthly Social Campaigns to refine and improve social media marketing performance by tracking client metrics, providing account analysis, and suggesting optimizations.  
• Stay in front of the Latest Social Trends & Tools: Possess an in-depth understanding of social media platforms, best practices, and emerging trends, and leverage those trends for social campaigns in the dental industry.
• Utilize, Track, and Manage Budgets: Manage client social media budgets across multiple accounts and platforms while leveraging expertise. Expect to have multiple clients with varying budgets and campaigns, so organization is key.
• Internal Mentorship, Training & Team Support: Support the Head of Content in ongoing training of peers, junior team members, and cross-departmentally, maintaining team performance through training around process development, campaign strategy, and ideation.
  

Core Competencies:

• Critical Thinker: An instinct for spotting social opportunities in client niches and creating stories that will make people notice.
• Social Media Guru: Passion for social media by staying up-to-date with new platforms and current trends.
• Adaptable Aesthetic & Design Eye: The ability to appropriately apply various design and photography elements through Photoshop and Canva to create beautiful content that’s in line with the clients’ brand.
• Platform & Software Proficiency: Have a high proficiency for social platforms including Facebook, Instagram, TikTok, LinkedIn, Google My Business, and YouTube; a working knowledge of software including Canva and Photoshop; and experience with third-party posting platforms, like Sprout Social.
• Exceptional Communicator: Exceptional professional written and verbal communication skills are necessary for this client-facing role.  
• Client Management Skills: Ability to effectively manage a large volume of client accounts, balancing urgent client needs with the day-to-day workload.
• Meticulous Attention to Detail: The nature of Social Content requires a meticulous attention to detail. We all make mistakes, but sloppiness will not be tolerated.
• Natural Strategist: Approach client accounts at the campaign level and consider their other marketing efforts within Wonderist Agency to ensure a unified message across all channels.
• Expert Organization and Project Management: Highly organized and on top of all client needs, you’ll be expected to manage your time and workload to facilitate deliverables and hit deadlines. You will need an exceptionally strong ability to multitask and prioritize accordingly, keeping track of outstanding assets and tasks.
• Keen Analytical Eye: Deep understanding of social metrics and KPIs, along with the ability to dissect and solve problems through data. You will monitor your clients’ campaign performance and course correct by knowing when a strategy is working and being able to scale accordingly.
  

Personality Musts:

Our perfect fit is a problem solver who understands the difference between “yes, and…” and “yes, but…”. You should be a hungry, scrappy personality with a positive attitude who aims to deliver. Working in the client service industry means going the extra mile. We need someone who is always willing to rise to the occasion and put forward beautiful work that exceeds client expectations. Someone who is detailed, organized, driven, displays vigor, and comes ready to play every day will fit in well. Confidence, self-discipline, and a congenial, curious mind are things we love and admire.

Minimum Experience:

• 5+ years of marketing or agency experience OR equivalent
• 5+ years of prior Social Media Manager experience
• Verifiable examples of successful social media marketing campaigns
• Proficiency in Facebook, Instagram, Facebook Insights, Google Analytics
  

Bonus Points for Applicants With:

• Bachelor’s Degree in marketing, communication, or related field
• Photography and/or design background
• Experience in software such as Canva, Sprout Social, Monday.com, G Suite, Webflow
• Knowledge of the dental industry